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Get Social Do Business and the IBM Great Mind Challenge


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The Great Mind Challenge has been running for years, but has stayed overseas in India since 2004.  This year it came back to the United States to work with a bunch of higher education schools to dig into the IBM plan and new moniker of "Get Social, Do Business" for the 2012 competition.

One of the sponsors of the event is Group Business Solutions (GBS) who had the student projects look at their company. This article from the Spartan Daily (San Jose State University) has some good insight:

According to Daryl Pereira, social media manager at IBM, who has been an integral part in the creation of The Great Mind Challenge in the U.S., the challenge requires students interested in social business to form teams and solve real-world problems for the chance to win prizes and internships.

Gee said there were five winners who got a chance to move on to the next phase of the competition, inching closer to appearing in The Great Mind Challenge 2012.

“The five winners delivered a GBS (Group Business Software) Social Business environment audit study,” Gee said. “The audit provided further insight into GBS environment and ideas how to implement current/new social business techniques.”

So what does all of this mean? The students had to learn about social networking and analytics and bridging business and academics to solve business problems.   We won't see the results for the current program for a while, but the 2011 winners were announced.

Apparently Lotusphere 2012 will have a session on this in the Sponsor Track under SPN208.

Listen to the NerdGirls talk all about what they have going on at Lotusphere 2012 in this podcast