Reading tiled interfaces - I dislike staggered rows

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Recently IBM has been sending more newsletters with a tiled interface. While cool looking with images and bold text, the boxes stagger and make it so hard to read.
Image:Reading tiled interfaces - I dislike staggered rows
In this example the tiled rows all start even at the top. But they allow different sizes so soon there is no semblance. Making sure you read everything turns into a column approach. Now in some cultures that is acceptable. But for most you read left to right, row to row. Not down, scroll up and back down.

You then even end up with huge wasted space at the bottom s one column goes longer than the other.  I will let the above image speak or show for itself.