LotusKnows ad spotted and friend ignored it and why
Tags :LotusLive LotusKnows marketing Engage
This weekend a friend had the laptop out reading and I saw the LotusKnows ad below pop up.
I waited to see the response and disappointingly saw it get dismissed. I made a quick prompt as to why it got overlooked? Do you ignore all ads like most people? Do you already know what the deal is? Did it not strike you as interesting?
The response surprised me even more.
Yes I saw the ad and thought the way it stood out was cool. The little joke was funny, but I have no idea what the heck it was trying to sell
After a brief discussion, I think it came down to one thing. The marketing colors/banner got the attention, the joke caught the eye but the lack of a simple word got it dismissed.
Try LotusLive
It seems all that was missing was the words "Web Meetings", "online meetings" or something else to make the Try button and the joke work together.
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On Wednesday, September 8th, 2010 by Chris Miller
