IBM Project Northstar launch live blogging #ibmexperience

Tags :

Alistair Rennie, GM of Lotus and Websphere Portal, does the introduction of the event introducing a team around the world.  The theme is "Reinventing Relationships" and the US NY launch is the last city to see it as Japan and Germany already did.

Don't forget my blog posting from two days ago about my early thoughts on the Project Northstar launch

IBM already has a site up for the launch pulling tweets, videos, pictures, blog post and more about the event.  It is using the tag #ibmexperience and there is a bunch of traffic from around the world  Now what metrics they can take from that should be the basis of Northstar.

Alistair passed the mic to others that held events around the world to see the reactions.  I am not sure why this was important before they actually launch the product information to us watching.  I am not sure what value they are talking about since I have not seen it yet.

"almost all customers want to know how to get to the customer experience suite.  To use analytics well, bring social capabilities in as well, bring in social context"

This was from London person that spoke.  Now we are back to hearing what attendees will hear this afternoon.  I went back to the press release to give you the understanding of what they are releasing.  Here is a quote:
IBM is introducing the IBM Customer Experience Suite, a new software portfolio that help companies in every industry, including financial institutions, government agencies, insurance companies and healthcare providers, provide consumers with a dynamic Web experience that's easy to navigate, interactive, and personalized - whether it's from a mobile device or through traditional online Website.

The goal is connecting the social information with the context and allowing businesses to use this data.  (speaker gets up and walks to close a door where he is).  Another piece from the press release gives you a feeling for the IBM Customer Experience Suite.
The new software allows organizations to create highly customized interactions by analyzing and then adapting to the preferences, behaviors, location, products owned, device, and sentiments of each visitor.

Additionally, the IBM Customer Experience Suite helps organizations better understand and influence visitors through customized, engaging experiences using blogs, chat forums, videos, and mobile functionality.  It supports conversations with and between users through online communities and allows business owners to manage the creation and delivery of content, rich media, campaigns, and surveys delivered through multiple channels.

After 26 minutes we get some information about Project Northstar.  The strategy for customer engagements is Project Northstar.  How do they get it?  A new offering, The IBM Customer Experience Suite, has been put together that no other software vendor has.

The software suite is available immediately.  So go call each customer and make this what you show them when you see them.   For some flashy demo videos and more see the IBM Customer Experience website

If you wish to skip half the required registration (not an exceptional web experience to see a demo) then here is the link