Becoming a Social Business - an IBM whitepaper
Tags :Social Business whitepaper
I ran across this IBM whitepaper last week from IBM on Becoming a Social Business. I took the time download and run through the seven pages of summary they bring together. The first thing I noticed is they actually define a social business:
What is a “Social Business”?
“Organizations that apply emerging technologies like Web 2.0 accompanied by organizational, cultural, and process changes to improve business performance in an increasingly connected global economic environment.”
The main point given in the rest was that IBM develops leading software to transform the way businesses work. It did seem the same text was reworded over and over in each paragraph the first few pages. There was no real meat to the sections. Social analytics was listed and I felt should have been a major part to help sell the idea of social business.
I did like the brief section on the document-centric disorganization that many enterprises face. Silos of information are growing at enormous rates, even IBM falls into this same dilemma. I have said this for two years now. I would have liked to see a few more examples of how IBM solves this with the software that the IDC claims as the leader. But, as a high level whitepaper for CEO levels entering social business, it aims for the mark.
Update: You can now watch the entire webcast from IBM on replay
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On Sunday, March 6th, 2011 by Chris Miller
