IdoNotes (and sleep)

MyBlackBerry launches with no pilot at the helm

by Chris Miller at 09:04:45 AM on Wednesday, September 9th, 2009

I had some early sneak peeks at MyBlackBerry, but now it is fully public and ready to go. What you will see is:

a 1990's discussion board
some applications
some basic tips with rating stars
a horrific tag cloud

That about sums it up. I had thought we would see all sorts of social integration and tighter integration of the AppWorld, highlighting many of the free apps that are available. They had the ability to bring both of these together and make a much larger community. Even using authentication from other systems would not have hurt, like Facebook Connect, oAuth for Twitter or OpenID.

Currently, the BlackBerry community is very heavily defined between business and casual users. Business users don't always get to load and play with the best applications, with security policies and software load controls in place. Casual users load every application they can and use the phone for more SMS and leisure activities. Showing the benefit of both sides would help move users across as well as grow the fight against the every imposing, non-business iPhone in the workplace. (We are still yet to see policy management for iPhones).

They do have a BlackBerry application for MyBlackBerry that you can fins in AppWorld. But, alas it is the same thing. Imagine if they had simply allowed BlackBerry Messenger integration where you could share your online status or even PIN (if you so desired) to make a chat community around the secure Messenger service.

The tips section was some very simple articles but there seems to be a Tips forum that is where the good stuff really is. They need to find a way to bring these two together and make full articles from them. The highlighted tips were light and not in volume. The questions people were asking and answering had some good ones in there.

Lastly, I noticed one thing missing. There was no device specific way to filter applications or topics.

Location: St. Louis, MO

Category: Blackberry
Tags :BlackBerry View blog reactions

1) MyBlackBerry launches with no pilot at the helm
Created by Debbie Farley at 9/14/2009 7:41:05 AM email |

Chris, I totally agree - A missed opportunity.

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