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Microsofts first thoughts into social networking


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I will say this first, I do have my issues with Lotus Connections.  So this is not a Microsoft or Lotus bashing post.  It is a posting directed towards social networking in the enterprise.  Many of you know I run an alter-ego blog at TheSocialNetworker.  I am starting to get more site review requests that I can run through in a timely manner, so I take the ones that look the most interesting and go from there.  So I ran across a slide set found here that was co-presented by Peter de Haas at the end of November 2007.  I see he and Stuart had some comments back and forth when I went looking in his archives.  In the set there was the following slide towards the end:

Image:Microsofts first thoughts into social networking

If you take the second line that says Microsoft 2007 Office System, you could go with either Lotus or Microsoft on this one.  So without reading what Stuart had to say on the topic, I have my own thoughts.  Both of the companies are fighting for what the consumer (public) space already has in abundance.  The question are:

  • how to relate it to business usage
  • secure the data
  • get people to utilize it
  • allow outside data to be referenced and pulled in
  • give the users the Ohh's and Ahh's they find on the consumer side
  • provide presence both for internal and external awareness
  • open the system to pull in external feeds in a structured and loose manner (ie: Attensa and user defined feeds)

The approach on the underlying purple, blue and green colored areas above fit into both vendors.  The question is who can make their product grow up the quickest and maybe pay attention to suggestions (cough cough)