Who says IM is just for business and friends anymore?
Tags :Announcement
This one will add a new spark to the monitoring
and metering of IM usage in the enterprise. Or on the other hand
it might have people from different departments unknowingly matchmaking
with someone else at the company. LOL
In the latest move
to monetize its popular AOL Instant Messenger (AIM) network, America Online
is poised to launch an online dating site that will leverage IM.
During coming weeks, AOL plans an advertising campaign announcing Love.com, an online personals service in the vein of InterActive Corp's (Quote, Chart) Match.com. The ads will encourage users to sign up for a free preview of the site and will highlight its reliance on AOL's AIM.
"Love.com will marry the benefits of real-time communications together with AIM's active user base to deliver a casual, fun and comfortable place to meet and get to know new people online," said AOL spokesman Derick Mains.
And so you say to me, well they have to find out about it, sign up for it and etc etc etc etc. AOL has taken care of that simple idea in the free AIM client so many of you use too.
At the very least,
AOL can take advantage of a whopping 50-million-strong monthly userbase
for the AIM service, most of whom are using AIM clients that support advertising,
and who could be ripe for receiving ads promoting Love.com.
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On Wednesday, December 3rd, 2003 by Chris Miller
