Blog

Shhh, it is a dirty word now, don’t use it


Tags :


We all hear the dreaded 'outsourcing' word tossed around in the media.  People get scared when executives start thinking about it.  Unless of course you work as a company that becomes the source.  But IBM went ahead and stopped using it.

IBM, which has been expanding its operations in India, has moved away from the related term "outsourcing." Outsourcing refers to a business farming tasks out to companies like IBM--which may complete the work abroad. Big Blue avoided using the word "outsourcing" in announcing deals with two energy companies and with two German banks that all involve IBM taking over certain operations.

Big Blue described some of the deals as "business process transformation services" agreements and said the phrase refers to an emerging market category.

Well I would like to 'business process tranform' our soda vendor, but it seems we can't get quick deliveries of Mr Pibb before the freshness date.