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Blog Creation, Readership Rise in 2004


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The first line of a brief article on blog readership.

Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17 percent in a February survey by the Pew Internet and American Life Project.

Earlier in the year, politics was what drove readers to blogs.

Though blog readership jumped, the percentage of online Americans who write blogs grew only slightly - to 7 percent in November, up from 5 percent early in the year. Blog creators tend to be male, affluent, well-educated and young; 70 percent of them have high-speed connections at home, and 82 percent have been online at least six years.

Despite the attention to blogging, a large number of Americans remain clueless - only 38 percent of Internet users know what a blog is: online agglomerations of ideas, information and links, usually presented with the most recent postings on top, and often offering a mechanism for visitors to post comments.

Software tools developed in recent years have made blogs easier to create and maintain.


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