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IBM Social Business commercial on YouTube


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I saw a link for an IBM Social Business ad that is also found on YouTube. It raised some interesting thoughts and questions about how no exact software, service or platform was ever specified, just come visit the site to let us help you. The site itself then has trials, demos and solutions included with some benefits of being more social.

I did appreciate one comment at 37 seconds into the one minute ad:

By 2014 nearly four out of five businesses plan to invest in social technology

Doesn't almost 4 out of five really mean 3 out of 5? can we not say 3 out of 5?  Also, hasn't everyone already invested.  I cannot think of a business that does not have email.  No matter what is said, email is still social as it meets the very basic criteria of social business. It shares information.

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